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Unit Three: Modern Media
We turn more critical in this last unit. We explore propaganda and advertising's rise to visual power. If time permits, we look at the end of Gutenberg's mechanical printing, street art, and game video evolution. We discuss television production and turn a critical eye to editing's magical power to influence and deceive, then finish with film's birth and archetypal power.
Propaganda
Video: Mashup of propaganda definition and criticism videos, including John Pilger's The War We Don't See (graphic war images), “What is Propaganda?” and “How Edward Bernays Hacked Democracy”
Activity: We examine many examples of propaganda, then take sides to produce our own propaganda posters
Advertising
Video: Sell & Spin: A History of Advertising – I shorten this to one day
Activity: We create an Ogilvy-style print ad digitally via Keynote - Coola Cola image link & handout
Marketing
Video: The Persuaders or Merchants of Cool (graphic language and images) – PBS docs over the science behind marketing
Activity: We create Adbusters-style, satirical, subvertisements that mock advertising powerful messages
Printing and Type
Video: (time permitting) Mashup of Linotype: The Film and Helvetica
Activity: Type and Fonts activities, both digital and analog (presentation)
Street Art
Video: (time permitting) Inside Outside (graphic language) – street art politics and philosophy
Activity: We create stencils, wheat paste, lettering, and digital graffiti - lettering guides & presentation
Video Game Graphics
Video: (time permitting) Brief History of Graphics – gaming visual evolution
Activity: 8-bit coloring (½ day – still developing this activity)
Television Production
Video: (time permitting) This is Sportscenter 2003 documentary (can't find the video anywhere, sorry)– live television preparation and production
Activity: none for this video
Editing
Video: The Cutting Edge: The Magic of Movie Editing (graphic) – Hollywood editors discuss their craft
Activity: (time permitting) Storyboard and shoot a short silent film (presentation)
Reality Television
Video: Reality of Reality (TV 4-part series, no link, sorry) – deceptive editing of reality shows
Activity: We edit raw footage of two actors into an understandable conversation - student sample
Silent Film
Video: Chaplin's The Kid – a silent film teenagers actually enjoy - introductory prezo
Activity: post-film questions and short responses
Laughing At It All
Video: Monty Python's Quest for the Holy Grail – modern humor and absurdity - introductory prezo
Activity: post-film questions and short responses
Modern Mythology
Video: Star Wars: A New Hope (link is to fan edit information)– the archetypal hero and monomyth in cinema - introductory prezo
Activity: post-film questions and short responses
